The biggest benefit, is that if you have created the press release effectively — you can get cross links from high ranking sites (newspapers, news aggregators, etc.) and these links will help your own organic search engine rankings. All web sites receive a Google Ranking. This ranking may be on a scale of 1-10. In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

These links are one method of improving your organic search engine results for particular keywords. For more information, you can reach us at 303-246-0366 and we will be happy to discuss this with you more.

The collaborative agreement of Ayers Strategic Public Relations  teaming up with Sexton & Co. provides many services beyond those found at a typical PR agency. We have marketing services which provide a fully integrated approach to all of your marketing communications needs. From PR, print, radio, TV and online marketing services we provide a fully integrated approach to serve your marketing needs.

If you would like to see examples you can check them out here. Or simply call us at 303-246-0366 and we will be happy to show you more.

Social media marketing is a term that describes the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube and many more are being created every day. 

Social media for public relations has three important aspects:

1. Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media public relations work. It replicates a message through user to user contact, rather than the traditional method of purchasing of an ad or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally. One of the most popular campaigns was beer.com when they did their virtual bartender campaign.  Virtual Bartender was a beautiful blonde girl ready and waiting to respond to some pretty bizarre requests. On November 4, 2004 they sent out ten emails between 9pm  and midnight. This led to 75 sessions later that night, 15,000 the following day and then began to double, then triple. Beer.com became the most popular website in the world for the month of November 2004 and achieved more than 800% growth in traffic with more than 10,000,000 user sessions in only 28 days! – 7 minutes per session on average. They also signed up 205,000 people for the Virtual Bartender fan club and made the Media Metrix Top 400 list for the first time ever. The intent was to get 18-26 year olds to go to the site — and get advertisers to pay for placement there.

2. Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook follow this model. Almost every major corporation now does this and you can see some examples at http://www.facebook.com/sybase or http://www.facebook.com/HP.

3. It is based around online conversations. Social media marketing is not controlled by the organization. Instead it encourages user participation and dialogue. A badly designed social media marketing campaign can potentially backfire on the organization that created it. To be successful SMM campaigns must fully engage and respect the users. Avid video editing products does a great job of these with their community forums. http://community.avid.com/ . This not only provides them with information on problems with their current system, but it keeps their users engaged with them and they can also provide features for future updates to the software.

Social media is one element of the tools available for public relations professionals these days — but it is an important one when an online negative comment can devastate a company’s reputation in a matter of hours.

If you would like to learn how social media marketing can help you – give us a call at 303-246-0366.